Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the first study to use brain data to predict how large populations will respond to advertisements.
A team led by psychology professor Ian Spence at the University of Toronto reveals that playing an action videogame, even for a relatively short time, causes differences in brain activity and improvements in visual attention.
A miniature atom-based magnetic sensor developed by the National Institute of Standards and Technology (NIST) has passed an important research milestone by successfully measuring human brain activity. Experiments reported this week inBiomedical Optics Express verify the sensor’s potential for biomedical applications such as studying mental processes and advancing the understanding of neurological diseases.
A key protein, which may be activated to protect nerve cells from damage during heart failure or epileptic seizure, has been found to regulate the transfer of information between nerve cells in the brain. The discovery, made by neuroscientists at the University of Bristol and published in Nature Neuroscience and PNAS, could lead to novel new therapies for stroke and epilepsy.
Practices like physical exercise, certain forms of psychological counseling and meditation can all change brains for the better, and these changes can be measured with the tools of modern neuroscience, according to a review article now online at Nature Neuroscience.
A computer game designed to lift teenagers out of depression is as effective as one-on-one counselling, New Zealand doctors reported on Thursday in the British Medical Journal (BMJ).
I was interviewed last week by Conn Ó Muíneacháin of Edgcast Media for the Small Business Show on the topic of using your brain to maximum effect in business.
Brain science is playing an increasing role in business and we talked about what the specific characteristics associated with entrepreneurship are and I outlined what makes the brain of an entrepreneur different.
You can catch up on our chat online and listen to a podcast of the show by clicking on the link below.
What can neuroscience teach marketers?
Are teenage brains wired to predict the next big music hit?
The brain is constantly changing as it perceives the outside world, processing and learning about everything it encounters. In a new study, which will be published in an upcoming issue of Psychological Science, scientists find a surprising connection between two types of perception: If you’re looking at a group of objects and getting a general sense of them, it’s difficult for your brain to learn relationships between the objects.
Recent research published in the Journal of Consumer Psychology.suggests that the activity in teen brains may have some Nostradamus-like qualities when it comes to predicting the hits or misses of popular music.
Fear burns memories into our brain, and new research by University of California, Berkeley neuroscientists explains how in findings that have implications for the treatment of PTSD.
Ands speaking of memory…have you forgotten where you put your keys recently? Your brain might be in a better state to recall where you put them at some times than at others, according to new research from UC Davis.
Neuromarketing is a new field of marketing that studies consumers’ response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one’s physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.